Voice of Morris

It's time for a new image.

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Welcome to the Internet home of Dave Morris, voice over artist. Dave specializes in radio, television and web broadcast imaging, industrial voice overs, commercials, film studio narration, and more. Listen now.

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"TV" Advertising is changing

For a while the advertising industry has considered programmatic buying as an odds-and-ends means of reaching a consumer. Now, when a dataset can be drilled down to individual-level, 'ads' as we know them will change.

Messaging will contain an aggregate of information targeted not only to a consumer, but to a particular one, based on location, time of day, personal preference, and even context, and then custom rendered on-the-fly.

Details here via AdWeek.